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Sales Capacity Projector

Starting Quarter
Sales & Marketing Costs Per Rep   $ M     Gross Margin %

Rep Productivity Model

Annual Quota at Full Ramp $1,200k
Months Until Fully Ramped 9 Linear Ramp
1st Q 2nd Q 3rd Q 4th Q Total

Quota Ramp By Quarter (%) % % % %
Quota Ramp By Quarter ($) 67k 167k 267k 300k 800k
Bookings Attainment vs. Quota 75%

Rep Attrition: First Working Year 30%
Rep Attrition: Working Year 2+ 20%

Hiring, Attrition & Bookings

1 Year+ 3 Qtrs 2 Qtrs 1 Qtr Total Q4 '19 Annual Hiring Growth %


Existing Reps By Ramp Stage 7 Base Hires Per Qtr 10%

Q4 '19 Q1 '20 Q2 '20 Q3 '20 Q4 '20 Q1 '21 Q2 '21 Q3 '21 Q4 '21 Q1 '22 Q2 '22 Q3 '22 Q4 '22
New Hires (Qtr Start - 10 Max)
Starting Quota Bearing Reps 7 7 7 6 6 6 5 5 5 4 4 4 4
Attrition (Quarter End) 0 0 1 0 0 1 0 0 1 0 0 0 0
Ending Quota Bearing Reps 7 7 6 6 6 5 5 5 4 4 4 4 4
Quota Capacity $1.2M $1.2M $0.9M $0.9M $0.9M $0.9M $0.9M $0.9M $0.6M $0.6M $0.6M $0.6M $0.6M
Productive Capacity $0.8M $0.8M $0.6M $0.6M $0.6M $0.6M $0.6M $0.6M $0.4M $0.4M $0.4M $0.4M $0.4M
Ramped Rep Equivalents 0 0 0 0 0 0 0 0 0 0 0 0 0
0.0 0.2 0.4 0.6 0.6 1.0 1.2 1.4 New ACV Bookings Capacity By Quarter
 Track History          Autoscale y-axis          CAC Payback (Months)

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